FanSided

I was the lead section editor for all soccer and baseball content as the company grew and attempted to refine its editorial voice.

● Responsible for big-picture section planning, weekly storyline identification, working with a roster of regular contributors, managing a freelance budget, while also line-editing, optimizing for SEO and posting more than 100 articles a month. I also wrote news and analysis myself and appeared in videos as an on-camera expert.

● Participated in a collaborative redesign of editorial voice and structure, setting goals for each section and benchmarks to reach them. Tracked those plans and progress with shared spreadsheets and analytics.

● In addition to collaborating with the social team on strategy, I did day-to-day management of two accounts, which both saw growth vs. previous year (140% and 25% increases in average monthly Twitter impressions).