Brookfield Properties Retail
I was the in-house creative copywriter responsible for applying brand voice across all corporate marketing or B2B projects, as well as occasional consumer programs, at a leader in retail real estate with more than 140 properties across the U.S.
Copywriter, Creative & Brand Strategy / Full-time / 2022-2023
Major Projects
Brookfield Properties NEXT
Led all copy needs for the planning and execution of Brookfield Properties NEXT — a new industry event for 200+ executives. I began by writing the positioning narrative for our creative brief, creating the project’s language framework. Then, copy deliverables included: event invitations, websites, guest email journey, letters to sponsors, executive communication to potential guest speakers, on-site event collateral, event recap emails, social posts, and thank you letters to guest speakers. I also contributed to executive speeches for the general session.
Enhanced Leasing Materials
I crafted narrative positioning and wrote copy for new, elevated leasing presentations to be used by property teams. These enhanced decks were taken into pitch meetings with luxury retailers and high-end developers. As the lead copywriter on this project I responded to and incorporated feedback from a wide variety of stakeholders at the corporate and local levels.
